SMIRNOFF Tamarind bursts onto the scene — a flavor born for the U.S. Hispanic market, now taking over the General Market with unapologetic Latin energy.

A circle of friends moves through the night the way only our culture knows how:
big laughs, bold taste, irresistible rhythm.
At a birthday gathering where music and cariño fill the room…
In front of the TV, shouting at a soccer match with the same passion we pour into life…
At a bar where the DJ drops beats as the girls own the dance floor…
Every space becomes a celebration, every moment amplified by the tangy-sweet spark of Tamarind.

As the night crescendos, they all converge into a vibrant house party — a fusion of scenes, flavors, and people.
Tables glow with the full lineup of SMIRNOFF Tamarind: bottles, mixes, ready-to-drinks — each one fueling the pulse of the fiesta.

A campaign born from Hispanic flavor.
A movement embraced by everyone.
Because when Tamarind hits…

THE PARTY FINDS YOU.